Marketing Management - 7

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


True/False

Question 
This question is from the case study "Air Cool India Ltd." : The launch got delayed because the dealers were not ready.

Correct Answer 
False

Your Answer 
False


Multiple Choice Single Answer

Question 
This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?

Correct Answer 
Saves electricity & Money

Your Answer 
Saves electricity & Money



Multiple Choice Single Answer

Question 
This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-

Correct Answer 
PR Activty

Your Answer 
Promotional Activity



Multiple Choice Multiple Answer

Question 
This question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets?

Correct Answer 
Lack of Historical data , Inexperienced manpower

Your Answer 
Lack of Historical data , Inexperienced manpower



True/False

Question 
This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.

Correct Answer 
True

Your Answer 
True



Multiple Choice Multiple Answer

Question 
This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ?

Correct Answer 
They were uneconomical , Seasonal , Poor Product life cycles

Your Answer 
They were uneconomical , Seasonal , Poor Product life cycles



True/False

Question 
This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.

Correct Answer 
True

Your Answer 
True



Select The Blank

Question 
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.

Correct Answer 
Public Relations

Your Answer 
Public Relations



Match The Following

Question
Correct Answer
Your Answer



Marriott International
International hospitality giant
International hospitality giant



Sukhi and Bhoopy
Brand name "S&B"
Brand name "S&B"



Crunchy and Crispy Ltd.
Processed food business
Processed food business



Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
WPDC-3 Waterproof Disposal Camera





Select The Blank

Question 
This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________.

Correct Answer 
Brand extensions

Your Answer 
Brand extensions



Select The Blank

Question 
This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.

Correct Answer 
Wet sweeper

Your Answer 
Wet sweeper



Multiple Choice Single Answer

Question 
This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?

Correct Answer 
Housewives

Your Answer 
Housewives



Multiple Choice Multiple Answer

Question 
This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?

Correct Answer 
Frustration , Demoralisation

Your Answer 
Frustration , Demoralisation



Multiple Choice Multiple Answer

Question 
This question is from the case study "Marriott International" : Who were the established competitors of Marriott?

Correct Answer 
Holiday Inn , Ramada , Quality Inn

Your Answer 
Holiday Inn , Ramada , Quality Inn



Multiple Choice Single Answer

Question 
This question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :-

Correct Answer 
They made more than 100 children ill

Your Answer 
They made more than 100 children ill



Select The Blank

Question 
This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.

Correct Answer 
Manufacture and selling

Your Answer 
Manufacture and selling



Multiple Choice Multiple Answer

Question 
This question is from the case "Ethel Graff" : Why do Europeans come to India to work?

Correct Answer 
Indian Experience matter in International market , Challenge of working in Unfamiliar environment

Your Answer 
Challenge of working in Unfamiliar environment , Indian Experience matter in International market



Multiple Choice Single Answer

Question 
This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?

Correct Answer 
Discount offer

Your Answer 
Discount offer



Multiple Choice Single Answer

Question 
This question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson?

Correct Answer 
Retailers could not sell the stocks

Your Answer 
Retailers could not sell the stocks



Multiple Choice Single Answer

Question 
This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-

Correct Answer 
Own Chain of Shops

Your Answer 
Own Chain of Shops



Multiple Choice Single Answer

Question 
This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?

Correct Answer 
Maturity

Your Answer 
Maturity



Multiple Choice Single Answer

Question 
This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-

Correct Answer 
Family members

Your Answer 
Family members



Multiple Choice Single Answer

Question 
This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers?

Correct Answer 
They can source the components cheap

Your Answer 
They can source the components cheap



Select The Blank

Question 
This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.

Correct Answer 
Distribution Network

Your Answer 
Distribution Network



True/False

Question 
This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering products was shrinking.

Correct Answer 
False

Your Answer 
False



Multiple Choice Single Answer

Question 
This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-

Correct Answer 
0.33

Your Answer 
0.33



Multiple Choice Single Answer

Question 
This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter?

Correct Answer 
Gymnasium

Your Answer 
Gymnasium



Select The Blank

Question 
This question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges.

Correct Answer 
Organic Food

Your Answer 
Organic Food



Multiple Choice Multiple Answer

Question 
This question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :-

Correct Answer 
In India they cost only 25 % , Attrition is only 15 %

Your Answer 
In India they cost only 25 % , Attrition is only 15 % , They know the language



Select The Blank

Question 
This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.

Correct Answer 
Brand Equity

Your Answer 
Brand Equity



True/False

Question 
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.

Correct Answer 
True

Your Answer 
True



True/False

Question 
This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level.

Correct Answer 
False

Your Answer 
False



Multiple Choice Multiple Answer

Question 
This question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people?

Correct Answer 
It was in rural area , Rural area did not have urban facilities

Your Answer 
It was in rural area



Multiple Choice Single Answer

Question 
This question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports?

Correct Answer 
Seepz zone

Your Answer 
Seepz zone



Multiple Choice Single Answer

Question 
This question is from the case study "Auto fast" : In which area was the company looking to gain dominance?

Correct Answer 
Factory CNC machines

Your Answer 
Factory automation equipment



True/False

Question 
This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.

Correct Answer 
True

Your Answer 
True



Match The Following

Question
Correct Answer
Your Answer



Chap-Pals is a brand name in
Leather footware industry
Leather footware industry



Marketing Orientation
Quality control technique-JIT manufacturing system
Quality control technique-JIT manufacturing system



Saloni - Chocolates
Distributor of special cadies
Distributor of special cadies



Fit-Fit exerciser equipment
Sold in urban localities to higher middle class
Sold in urban localities to higher middle class



Currently Samadhan Sakhali Udyog is
Operating through 4800 own retail stores
Operating through 4800 own retail stores





Select The Blank

Question 
This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.

Correct Answer 
Population

Your Answer 
Population



Multiple Choice Single Answer

Question 
This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers?

Correct Answer 
Customisation

Your Answer 
Customisation



Multiple Choice Single Answer

Question 
This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :-

Correct Answer 
Creative placement of its logo

Your Answer 
Attractive packaging



Multiple Choice Single Answer

Question 
This question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr. Khanna introduced immediately after joining?

Correct Answer 
Checks with the orders

Your Answer 
Advance payment for the orders



Select The Blank

Question 
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.

Correct Answer 
Distributors

Your Answer 
Distributors



Multiple Choice Multiple Answer

Question 
This question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson?

Correct Answer 
TV , News papers

Your Answer 
TV , News papers



Multiple Choice Multiple Answer

Question 
This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?

Correct Answer 
Sales & Distribution , Marketing

Your Answer 
Sales & Distribution , Marketing



True/False

Question 
This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.

Correct Answer 
True

Your Answer 
True



Select The Blank

Question 
This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________

Correct Answer 
Economically vulnerable.

Your Answer 
Economically vulnerable.



Multiple Choice Multiple Answer

Question 
This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-

Correct Answer 
To see product Performance , Was done for 2 months

Your Answer 
To see product Performance , Was done for 2 months