MARKETING MANAGEMENT

                          MARKETING MANAGEMENT



Select The Blank
Question
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer
Title
Your Answer
Title
Multiple Choice Single Answer
Question
What is product concept?
Correct Answer
Detailed version of idea stated in consumer terms
Your Answer
Consumer's perception of an actual product
Multiple Choice Multiple Answer
Question
Shorter distribution channel results in
Correct Answer
Reduced costs , Limited market coverage
Your Answer
Reduced costs , Limited market coverage
True/False
Question
Psychogenetic needs are intense enough to motivate a person to act immediately
Correct Answer
False
Your Answer
True
Select The Blank
Question
Japan's major productivity gains are the results of social changes brought about by ________
Correct Answer
Statistical quality control
Your Answer
Statistical quality control
Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Social class , Culture
True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True
Your Answer
True
True/False
Question
Demand is highly elastic for industrial goods
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary
Your Answer
Intermediary
Multiple Choice Single Answer
Question
The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer
Non-linear dynamic model
Your Answer
Non-linear dynamic model
True/False
Question
Gross margin is operating expenses + net profit.
Correct Answer
True
Your Answer
True
Select The Blank
Question
A change in quantity demanded of a product is caused by a change in its ________.
Correct Answer
Price
Your Answer
Price
Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence
Your Answer
Subsistence
Multiple Choice Multiple Answer
Question
These are the characteristics of services
Correct Answer
Sold on basis of benefits , Quality control is tough
Your Answer
Sold on basis of benefits , Quality control is tough
Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Sales
Select The Blank
Question
________ is a delivery of standard of living to society
Correct Answer
Marketing
Your Answer
Values
Multiple Choice Multiple Answer
Question
An unhealthy portfolio has
Correct Answer
More dogs , Few stars
Your Answer
More dogs , Few stars
Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Behavioural
True/False
Question
Buyers are geographically concentrated in the consumer market.
Correct Answer
False
Your Answer
False
True/False
Question
The life cycle of product category is the shortest.
Correct Answer
False
Your Answer
False
True/False
Question
Inndustrial goods are sold to end-users for personal consumption.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer
Exchange
Your Answer
Exchange
Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food
Your Answer
Continental food
Match The Following
Question
Correct Answer
Your Answer
Demand elasticity
Effect on price due to change in quantity demanded and revenue
Effect on price due to change in quantity demanded and revenue
Law of demand
More units are demanded at lower price
More units are demanded at lower price
Change in demand
More or less units are bought despite no change in price
More or less units are bought despite no change in price
Change in quantity demanded
Increase in quantity demanded due to reduction in price
Increase in quantity demanded due to reduction in price
Multiple Choice Multiple Answer
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Your Answer
Advertising , Packaging , Sales persons
Select The Blank
Question
________ identifies the impact of any change on performance
Correct Answer
Statistical quality control
Your Answer
Statistical quality control
Multiple Choice Single Answer
Question
Members of this group perform unskilled work and are poorly paid. They fall near the poverty line
Correct Answer
Upper-Lower
Your Answer
Upper-Lower
Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form
Your Answer
Form
Multiple Choice Multiple Answer
Question
Forecasting methods for existing products are
Correct Answer
Simple trend analysis , Time series analysis , Correlation method
Your Answer
Simple trend analysis , Time series analysis , Correlation method
Select The Blank
Question
The research objectives are stated as ________ to be tested
Correct Answer
Hypothesis
Your Answer
Hypothesis
Multiple Choice Multiple Answer
Question
Harveststrategy is used for
Correct Answer
Dogs , Question marks
Your Answer
Dogs , Question marks
Multiple Choice Single Answer
Question
What is Exclusive Assortment?
Correct Answer
Carrying the line of only one manufacturer
Your Answer
Carrying the line of only one manufacturer
Multiple Choice Single Answer
Question
Members of this group are average white and blue collar workers who aim for better living
Correct Answer
Middle class
Your Answer
Upper-Middle
Match The Following
Question
Correct Answer
Your Answer
Exclusive Assortment
Carrying the line of only one manufacturer
Carrying the line of only one manufacturer
Open bid
Contract awarded to lowest bidder
Contract awarded to lowest bidder
Negotiated Contract
Direct negotiation with one or more companies covering project and terms
Direct negotiation with one or more companies covering project and terms
Deep Assortment
Carrying a product family in depth, drawing on many producer's output
Carrying a product family in depth, drawing on many producer's output
Multiple Choice Multiple Answer
Question
Market means:
Correct Answer
People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy
Your Answer
People with desires , People with willingness to buy , People with willingness and ability to buy
Multiple Choice Multiple Answer
Question
Market segmentation can be done on the basis of following factors
Correct Answer
Psychographic , Demographic , Geographic
Your Answer
Psychographic , Demographic , Geographic
Multiple Choice Single Answer
Question
The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is called
Correct Answer
Price elastic
Your Answer
Price elastic
Select The Blank
Question
Total cost is the sum of ________ + Variable cost.
Correct Answer
Fixed cost
Your Answer
Fixed cost
Select The Blank
Question
Few large buyers do maximum purchasing in ________
Correct Answer
Industrial market
Your Answer
Industrial market
Multiple Choice Multiple Answer
Question
Marketing channels for consumer products is longer because
Correct Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
Your Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
True/False
Question
Image building pricing objective reduces the price war among competitor.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke
Your Answer
Diet coke
Select The Blank
Question
In production era , demand is ________ than supply
Correct Answer
Greater
Your Answer
Greater
Multiple Choice Single Answer
Question
Profits are negative in which stage of product life cycle?
Correct Answer
Introductory
Your Answer
Introductory
True/False
Question
Product, place and promotion elements in the marketing mix are viewed as cost factors.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer
Standardisation
Your Answer
Standardisation
Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession
Your Answer
Possession





Match The Following
Question
Correct Answer
Your Answer
This refers to the number of product items within each product line.
Product depth
Product depth
This includes all product item's a company offers.
Product mix
Product mix
This is a group of products that are related.
Product line.
Product line.
This is the total number of product lines.
Product breadth
Product breadth
Select The Blank
Question
________ is seen as an integral process that converts materials into goods
Correct Answer
Systems
Your Answer
Statistical quality control
Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Marketing
Select The Blank
Question
________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.
Correct Answer
Product
Your Answer
Product mix
Multiple Choice Multiple Answer
Question
When is demand inelastic?
Correct Answer
Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer
Price cut causes revenue to decrease
Multiple Choice Multiple Answer
Question
Forecasting methods for existing products are
Correct Answer
Simple trend analysis , Time series analysis , Correlation method
Your Answer
Simple trend analysis , Correlation method
Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke
Your Answer
Diet coke
Multiple Choice Multiple Answer
Question
What is Marginal cost?
Correct Answer
The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue
Your Answer
The additional cost of each unit of product , It is useful for new products
Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Tangible
Multiple Choice Single Answer
Question
Pricing that enables sales people to tailor their prices to a prospect's situation is called
Correct Answer
Price shading
Your Answer
Competitive bidding
Multiple Choice Single Answer
Question
It is the process of identifying smaller markets within a larger market.
Correct Answer
Segmentation
Your Answer
Segmentation
Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food
Your Answer
Safety
Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form
Your Answer
Time
Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence
Your Answer
Made to order
Multiple Choice Single Answer
Question
The producer works closely with middlemen to ensure total satisfaction of the buyer.
Correct Answer
Indirect channel
Your Answer
Vertical dimension
Multiple Choice Multiple Answer
Question
Characteristics of mass market strategy are :
Correct Answer
One market mix for target market , One distribution and promotion strategy
Your Answer
One market mix for target market , Inventory and distribution costs are high
Select The Blank
Question
The factor of satisfaction and ________ motives are consistent in society
Correct Answer
Profit
Your Answer
Exchange
True/False
Question
Correlation methods is also used to supplement other techniques.
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
Question
Trade promotions include
Correct Answer
Push money allowance , Promotional allowance
Your Answer
Push money allowance , Promotional allowance
Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary
Your Answer
Manufacturer
Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession
Your Answer
Possession
Select The Blank
Question
________ eliminates the risk of losing customer's goodwill
Correct Answer
One price policy
Your Answer
One price policy
Multiple Choice Multiple Answer
Question
Learning consists of
Correct Answer
Cues , Drives , Response
Your Answer
Cues , Drives , Response
Multiple Choice Multiple Answer
Question
Limitations of Traditional cost accounting are
Correct Answer
Assumes factory as an isolated entity , It measures only the cost of producing
Your Answer
It measures only the cost of producing , It uses time as a unit of measure , Savings are in terms of time saved
True/False
Question
Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
Question
Marketing channels for consumer products is longer because
Correct Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
Your Answer
Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities
Select The Blank
Question
In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time
Correct Answer
Variable
Your Answer
Variable
True/False
Question
The hypothesis may prove to be either right or wrong
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Ways to make people do trial purchases?
Correct Answer
Coupon offers , Discounts , Samples
Your Answer
Coupon offers , Samples
Select The Blank
Question
Customers are brand,style and type conscious when buying ________ products.
Correct Answer
Special
Your Answer
Convenience
Select The Blank
Question
________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer
Oligopoly
Your Answer
Oligopoly
True/False
Question
MIS provides marketers with the right amount and type of information in a timely fashion.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Correct Answer
Underemployment
Your Answer
Underemployment
Multiple Choice Single Answer
Question
This distribution limits intermediaries to one per given territory.
Correct Answer
Exclusive
Your Answer
Exclusive
True/False
Question
Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ allowance is used to communicate about the values of the product and special event
Correct Answer
Promotion
Your Answer
Promotion
Select The Blank
Question
________ research involves using past experiences to find solutions to marketing problems
Correct Answer
Historical
Your Answer
Historical
True/False
Question
A company's pricing objectives are influenced by time and circumstances
Correct Answer
True
Your Answer
False
True/False
Question
Storage helps firms balance supply and demand.
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Feedback
Communication from receiver to sender
Communication from receiver to sender
Encoding
Putting meaning to symbols conveyed as messages
Putting meaning to symbols conveyed as messages
Decoding
Interpreting the message by receiver
Consumers are selective in choosing messages they receive
Noise
It interferes with communication process
It interferes with communication process
Multiple Choice Single Answer
Question
Product classification is based on
Correct Answer
Buyer behaviour
Your Answer
Buyer behaviour
Multiple Choice Single Answer
Question
Doctor's services in an emergency are called which type of products?
Correct Answer
Unsought
Your Answer
Speciality
Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer
Exchange
Your Answer
Exchange
True/False
Question
Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
The reseller's assortment influences it's
Correct Answer
Marketing mix , Customer mix , Supplier mix
Your Answer
Marketing mix , Customer mix







True/False
Question
Marketing channels move products from customers to manufacturer.
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
Question
Characteristics of mass market strategy are :
Correct Answer
One market mix for target market , One distribution and promotion strategy
Your Answer
One market mix for target market , Number of pricing strategies , One distribution and promotion strategy
Multiple Choice Single Answer
Question
The input to 'Stimulus Response Model' is
Correct Answer
Stimuli
Your Answer
Stimuli
Multiple Choice Multiple Answer
Question
Harveststrategy is used for
Correct Answer
Dogs , Question marks
Your Answer
Dogs , Question marks , Stars
Multiple Choice Single Answer
Question
In which stage of Product life cycle, brand choice is heavily influenced by reference group
Correct Answer
Maturity
Your Answer
Introductory
True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer
True
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Demand elasticity
Effect on price due to change in quantity demanded and revenue
Price cut causes revenue to increase
Law of demand
More units are demanded at lower price
Effect on price due to change in quantity demanded and revenue
Change in demand
More or less units are bought despite no change in price
Price cut causes revenue to decrease
Change in quantity demanded
Increase in quantity demanded due to reduction in price
Increase in quantity demanded due to reduction in price
Select The Blank
Question
________ is synonymous with non-recurrent data system(RDS)
Correct Answer
Market research
Your Answer
Management Information system
Select The Blank
Question
In production era , demand is ________ than supply
Correct Answer
Greater
Your Answer
Equal
Select The Blank
Question
________ is an important tool for planning and controlling the firm'a activities
Correct Answer
Sales Forecast
Your Answer
Sales Forecast
Select The Blank
Question
Low value but bulky products move through________ channels.
Correct Answer
Short
Your Answer
Direct
Select The Blank
Question
________ measures actual sales and not intentions to buy
Correct Answer
Market tests
Your Answer
Simple trend analysis
True/False
Question
Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Customer is the focal point in
Marketing
Marketing
Tangible sources
Capital, machines,raw material
Capital, machines,raw material
Intangible sources
Information, time and technology
Forward communication
Consumer to producer
Backward communication
Information, time and technology
Multiple Choice Multiple Answer
Question
Target marketing involves
Correct Answer
Market targeting , Market segmentation
Your Answer
Market segmentation , Market positioning , Marketing mix
Multiple Choice Single Answer
Question
It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer
Communication
Your Answer
Promotion
Multiple Choice Single Answer
Question
To serve a market segment profitably means
Correct Answer
Sales revenue generated is more than cost of marketing effort
Your Answer
Sales revenue generated is more than cost of marketing effort
Select The Blank
Question
Major reason for success for new product is ________ product.
Correct Answer
Superior
Your Answer
Well advertised
Select The Blank
Question
Product means the ________ and services the company offers the target market.
Correct Answer
Goods
Your Answer
Quality
Multiple Choice Single Answer
Question
It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Correct Answer
Staffing
Your Answer
Structure
Select The Blank
Question
Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer
Standardisation
Your Answer
Opportunities
True/False
Question
Sales contests, consumer contests are examples of public relations.
Correct Answer
False
Your Answer
True
True/False
Question
Economic forecasts are available from industry trade associations
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
Question
Advantages of Zone pricing
Correct Answer
It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices
Your Answer
Distant buyers pay less than the actual cost of shipping , Buyer pays the entire freight charges assuming the risks in transportation , It is used for products whose freight cost is large in relation to product's value
Multiple Choice Multiple Answer
Question
Market segmentation can be done on the basis of following factors
Correct Answer
Psychographic , Demographic , Geographic
Your Answer
Psychographic , Demographic , Geographic
Select The Blank
Question
________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer
Strategy
Your Answer
Strategy
True/False
Question
High level of public scrutiny tends to make Govt. decisions slow.
Correct Answer
True
Your Answer
True
True/False
Question
Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
After the new product has passed the conceptual stages it becomes more concrete in which stages?
Correct Answer
Test marketing , Commercialisation , Product development
Your Answer
Test marketing , Commercialisation , Product development
Multiple Choice Single Answer
Question
What factors constitute natural environment?
Correct Answer
Natural resources
Your Answer
Corporate affairs
True/False
Question
The greater the number of substitutes for a product, the less price elastic is its demand.
Correct Answer
False
Your Answer
True
Select The Blank
Question
________ can price it's product without any regard to competitor.
Correct Answer
Pure monopolist
Your Answer
Monopolist
True/False
Question
The super structure indicates ways in which company's tasks are integrated or coordinated
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Factors affecting demand of a product?
Correct Answer
Population , Increase in buying power
Your Answer
Population , Increase in buying power
Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Culture , Government policy
Select The Blank
Question
________ is a part of the company that has a separate mission and objectives
Correct Answer
SBU
Your Answer
SBU
Multiple Choice Single Answer
Question
This involves developing two or more market strategies for two or more market segments
Correct Answer
Multi-segmentation
Your Answer
Concentration
Multiple Choice Single Answer
Question
It is that element of a plan that specifies what is to be accomplished
Correct Answer
Objectives
Your Answer
Planning
Multiple Choice Multiple Answer
Question
These products move through short channels:
Correct Answer
Eggs, Bread , Clothing , Cement
Your Answer
Cement
Multiple Choice Single Answer
Question
What is Recurrent data?
Correct Answer
Routinely collected data
Your Answer
Generated from within the firm
Multiple Choice Single Answer
Question
The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer
Non-linear dynamic model
Your Answer
Option valuation model
Multiple Choice Single Answer
Question
It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Correct Answer
Demand elasticity
Your Answer
Law of demand
Multiple Choice Multiple Answer
Question
The tangible inputs in a business are
Correct Answer
Capital , Machine , Time
Your Answer
Technology , Machine , Time
Multiple Choice Single Answer
Question
Mr "X" has recently been chucked out from his job and is now searching for a new one.His unemployment is called
Correct Answer
Functional
Your Answer
Structural
True/False
Question
Executive judgement technique may be used to supplement other techniques
Correct Answer
True
Your Answer
False
Multiple Choice Multiple Answer
Question
Learning consists of
Correct Answer
Cues, Drives, Response
Your Answer
Cues, Drives, Discrimination
Multiple Choice Multiple Answer
Question
What is break down approach
Correct Answer
Sales potential varies with country's general level of economic activity, Market and sales potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Your Answer
Market and sales potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales, Economic forecasts are available from industry trade associations







Select The Blank
Question
________ planning determines the number , location and ownership of warehouses.
Correct Answer
Warehouse
Your Answer
Logistics
Select The Blank
Question
Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer
Price
Your Answer
Sales volume
Select The Blank
Question
________ eliminates the risk of losing customer's goodwill
Correct Answer
One price policy
Your Answer
Leader pricing
Match The Following
Question
Correct Answer
Your Answer
Air-freight
It is the best quality type of transportation available.
The advantage is low cost for heavy and bulky commodities that have relatively a low value in relation to weight.
Inventory carrying cost
It increases as the quantity ordered increases.
The advantage is speed and flexibility in carrying small loads.
Order processing cost
It decreases as the quantity ordered increases.
It decreases as the quantity ordered increases.
Pipe-line
It is used to transport petroleum products to refineries.
It is used to transport petroleum products to refineries.
Multiple Choice Multiple Answer
Question
Conditions for a Successful Communication are :
Correct Answer
Sender transmits message , Receiver receives message
Your Answer
Receiver receives message , Message has meaning
Select The Blank
Question
________ leads to market fragmentation.
Correct Answer
Competition
Your Answer
Test marketing
Select The Blank
Question
Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer
Market fallacy
Your Answer
Market differentiation
Multiple Choice Single Answer
Question
Feedback is fastest in which of the following channels:
Correct Answer
Personal selling
Your Answer
Newspaper
True/False
Question
Marketing concept provides a balance to the exchange process within the social system
Correct Answer
True
Your Answer
False
Select The Blank
Question
________ routinely performs all functions on recurrent, internal and external data
Correct Answer
Recurrent data system(RDS)
Your Answer
Non-recurrent data system(NDS)
Multiple Choice Single Answer
Question
Profits are negative in which stage of product life cycle?
Correct Answer
Introductory
Your Answer
Introductory
Multiple Choice Single Answer
Question
Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer
Prestige
Your Answer
Unsought
True/False
Question
Marketing involves a backward communication from consumer to producer
Correct Answer
True
Your Answer
False
Multiple Choice Multiple Answer
Question
Characteristics of Effective segmentation
Correct Answer
Actionable , Measurable , Accessible
Your Answer
Actionable
Multiple Choice Single Answer
Question
Recession stage in business cycle is also called
Correct Answer
Slowdown
Your Answer
Slowdown
Multiple Choice Single Answer
Question
This strategic posture plays a leadership role in establishing how the industry operates
Correct Answer
Shapers
Your Answer
Adapters
Multiple Choice Single Answer
Question
Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :
Correct Answer
Chocolates
Your Answer
Iron pipes
True/False
Question
Product concept testing through physical presentation increase the reliability of test.
Correct Answer
True
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Deep Assortment
Carrying a product family in depth, drawing on many producer's output
Contract awarded to lowest bidder
Exclusive Assortment
Carrying the line of only one manufacturer
Carrying a product family in depth, drawing on many producer's output
Open bid
Contract awarded to lowest bidder
Carrying many unrelated product lines
Negotiated Contract
Direct negotiation with one or more companies covering project and terms
Direct negotiation with one or more companies covering project and terms
Multiple Choice Single Answer
Question
In which stage of product life cycle , reference group influence is strong in product and brand choice
Correct Answer
Growth
Your Answer
Introductory
Multiple Choice Multiple Answer
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Your Answer
Mass media
Multiple Choice Multiple Answer
Question
The reseller's assortment influences it's
Correct Answer
Marketing mix , Customer mix , Supplier mix
Your Answer
Customer mix
Select The Blank
Question
________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer
Oligopoly
Your Answer
Monopoly
True/False
Question
Consumer behaviour is more challenging across international border.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer
Geographic , Demographic
Your Answer
Geographic , Psychographic , Behavioural
True/False
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True
Your Answer
False
Multiple Choice Multiple Answer
Question
Concept of marketing includes study of
Correct Answer
Transaction , Transfer , Exchange
Your Answer
Transaction , Transfer
Multiple Choice Multiple Answer
Question
A transaction takes place when
Correct Answer
There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer
One thing of value , Two things of value
Multiple Choice Multiple Answer
Question
Shorter distribution channel results in
Correct Answer
Reduced costs , Limited market coverage
Your Answer
High costs , High market coverage
Select The Blank
Question
________ provides more information than Advertising and is relatively inexpensive.
Correct Answer
Publicity
Your Answer
Personal selling
Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing
Your Answer
Production
Multiple Choice Single Answer
Question
General Electric Matrix is divided into how many cells
Correct Answer
9
Your Answer
4
Multiple Choice Multiple Answer
Question
The various variations of Negotiated contract are
Correct Answer
Cost plus pricing , Fixed price , Fixed price and incentive
Your Answer
Cost plus pricing , Variable Price
Multiple Choice Single Answer
Question
It focusses on one or more selected market segments and develops separate marketing mix for each segment
Correct Answer
Target Marketing
Your Answer
Target Marketing
Multiple Choice Single Answer
Question
In this market, organisation acquires goods for the purpose of renting to others at profit
Correct Answer
Reseller Market
Your Answer
Industrial Market
Multiple Choice Single Answer
Question
The frequency at which a product is used is called ?
Correct Answer
Usage rate
Your Answer
EOQ
Select The Blank
Question
________ are difficult to change
Correct Answer
Attitudes
Your Answer
Beliefs
Multiple Choice Multiple Answer
Question
Characteristics for effective market segmentation are:
Correct Answer
Actionable , Measurable , Accessible
Your Answer
Dependable , Actionable , Measurable
Multiple Choice Multiple Answer
Question
What is Statistical Quality Control(SQC)
Correct Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur
Your Answer
Identifies impact of any change on performance
True/False
Question
A company's pricing objectives are influenced by time and circumstances
Correct Answer
True
Your Answer
False
Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Transfer
True/False
Question
The hypothesis may prove to be either right or wrong
Correct Answer
True
Your Answer
False
Select The Blank
Question
________ method is suitable for products with a stable demand pattern
Correct Answer
Simple trend analysis
Your Answer
Market tests
Multiple Choice Single Answer
Question
The traditional approach towards uncertainity is
Correct Answer
Binary
Your Answer
Unitary
True/False
Question
Buyers are geographically concentrated in the consumer market.
Correct Answer
False
Your Answer
False
True/False
Question
In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Correct Answer
True
Your Answer
True
True/False
Question
Market foreacsts are available from sources like government
Correct Answer
False
Your Answer
False

Posted by MindGrill at 6:34 AM 0 comments Links to this post

Labels: Marketing Management(Set-2)
Friday, February 8, 2008
Marketing Management - 4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Multiple Choice Single Answer
Question
It is is the data which has been converted to a useful form for decision making
Correct Answer
Information
Your Answer
Information

Match The Following
Question
Correct Answer
Your Answer
Biogenetic needs
Hunger, Thirst
Hunger, Thirst
Actual self concept
How person views himself
How person views himself
Others self concept
How the person thinks others see him
Esteem, Recognition
Personality
Deference, Autonomy
How the person thinks others see him

Select The Blank
Question
Customers are brand,style and type conscious when buying ________ products.
Correct Answer
Special
Your Answer
Special

Multiple Choice Multiple Answer
Question
Types of Organisational Market
Correct Answer
Reseller market , Industrial market , Government market
Your Answer
Reseller market , Industrial market , Consumer market , Government market

Select The Blank
Question
In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time
Correct Answer
Variable
Your Answer
Prestige

Multiple Choice Single Answer
Question
What is Market development?
Correct Answer
Existing product-New market
Your Answer
New product-New market

Select The Blank
Question
________ provides more information than Advertising and is relatively inexpensive.
Correct Answer
Publicity
Your Answer
Publicity

True/False
Question
Consumer behaviour is more challenging across international border.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What is the most important promotion activity required in Industrial buying process
Correct Answer
Personal selling
Your Answer
Sales promotion

True/False
Question
Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Characteristics for effective market segmentation are:
Correct Answer
Accessible , Actionable , Measurable
Your Answer
Actionable , Measurable , Accessible

Multiple Choice Single Answer
Question
In Cost Optimisation :
Correct Answer
Overall physical distribution costs are minimised
Your Answer
Cost-trade off is achieved

True/False
Question
Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Business is rated on which dimensions
Correct Answer
Market attractiveness , Business strength
Your Answer
Market attractiveness , Business strength , Profit margin , Competition level

Multiple Choice Multiple Answer
Question
What are psychogenetic needs
Correct Answer
Belonging , Recognition
Your Answer
Hunger , Thirst

Select The Blank
Question
________ research involves using past experiences to find solutions to marketing problems
Correct Answer
Historical
Your Answer
Historical

Select The Blank
Question
Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer
Macro
Your Answer
Macro

Multiple Choice Multiple Answer
Question
For a low involvement regular purchase product, consumer goes through what all stages of buying process
Correct Answer
Need recognition , Purchase decision
Your Answer
Need recognition , Information research , Evaluation of alternatives , Purchase decision

Select The Blank
Question
The factor of satisfaction and ________ motives are consistent in society
Correct Answer
Profit
Your Answer
Profit

Select The Blank
Question
Product, price, place and promotion are the 4p's of ________ mix
Correct Answer
Marketing
Your Answer
Sales

Multiple Choice Single Answer
Question
This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer
Time Series Analysis
Your Answer
Time Series Analysis

Select The Blank
Question
Customer's changing wants and their behaviour can be better understood in ________ distribution.
Correct Answer
Direct
Your Answer
Direct

Multiple Choice Multiple Answer
Question
Marketing channels for consumer products is longer because
Correct Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
Your Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

Multiple Choice Single Answer
Question
Interpersonal communication is between:
Correct Answer
Source and receiver
Your Answer
Source and receiver

Multiple Choice Single Answer
Question
It is a paid form of non personal communication.
Correct Answer
Advertising
Your Answer
Advertising

Match The Following
Question
Correct Answer
Your Answer
Wide market coverage is achieved.
Intensive distribution.
Intensive distribution.
Helps in the process of matching demand and supply.
Marketing channel
Marketing channel
No intermediaries between producer and consumer.
Direct channel
Direct channel
Combining two or more levels of a channel under one participant's control.
Vertical integration
Vertical integration

Multiple Choice Multiple Answer
Question
For exchange to take place, which conditions must be satisfied ?
Correct Answer
Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
Your Answer
Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on following factors:
Correct Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer
Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Select The Blank
Question
________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer
Marketing
Your Answer
Marketing

True/False
Question
Services can be stored in inventory.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Key concepts of systems view of management includes
Correct Answer
Optimisation concept , Total cost concept , Cost trade-off concept
Your Answer
Optimisation concept , Cost trade-off concept , Inventory carrying cost concept

True/False
Question
Consumer behaviour is easy to understand in familiar country like India for Indians.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
Recession stage in business cycle is also called
Correct Answer
Slowdown
Your Answer
Slowdown

Select The Blank
Question
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer
Title
Your Answer
Risk

True/False
Question
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
Correct Answer
False
Your Answer
False

True/False
Question
The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer
False
Your Answer
False

True/False
Question
"To increase the market share of our product" .Is it a well defined objective?
Correct Answer
False
Your Answer
True

True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
What is Marginal cost?
Correct Answer
The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue
Your Answer
The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products

Multiple Choice Multiple Answer
Question
Disadvantages of Primary data are :
Correct Answer
Cost factor , Time factor
Your Answer
Cost factor , Time factor , Credibility

Multiple Choice Multiple Answer
Question
When is demand price elastic?
Correct Answer
Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer
Price cut causes revenue to increase , Price rise causes revenue to decrease

Select The Blank
Question
Major reason for success for new product is ________ product.
Correct Answer
Superior
Your Answer
Superior

True/False
Question
Product concept testing through physical presentation increase the reliability of test.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
It is the most influential primary reference group shaping a buyer's behaviour
Correct Answer
Family
Your Answer
Friends

Multiple Choice Single Answer
Question
Decline in buying power due to price levels rising more rapidly than income is called
Correct Answer
Inflation
Your Answer
Inflation

Multiple Choice Single Answer
Question
It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer
Systems
Your Answer
Systems

Multiple Choice Single Answer
Question
Profits are negative in which stage of product life cycle?
Correct Answer
Introductory
Your Answer
Growth