TAXATION

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer

Question What are the factors to be considered in cluster analysis?

Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not

water tight compartment , Evaluating the quality of cluster is difficult

Your Answer Limited number of clusters due to limitation of market potential , Clusters are not

water tight compartment , Evaluating the quality of cluster is difficult

Multiple Choice Single Answer

Question Clarity of questions and instructions for filling the form is essential in :-

Correct Answer Mail survey

Your Answer Data analysis

Multiple Choice Single Answer

Question The technique through which objects/ cases are classified into relative homogeneous

groups or clusters is known as :-

Correct Answer Cluster analysis

Your Answer Cluster analysis

Multiple Choice Single Answer

Question Mean or average value is used to estimate when data have been collected using :-

Correct Answer Interval or ratio scale

Your Answer Interval or ratio scale

Select The Blank

Question In ________ method the research analyst is not concerned with cause and research

relationship.

Correct Answer Diagnostic

Your Answer Diagnostic

Multiple Choice Multiple Answer

Question Which are the New Delhi based Research Institutions?

Correct Answer NRDC , CSIR , Cement Research Institute of India

Your Answer NRDC , CSIR , Cement Research Institute of India

Multiple Choice Single Answer

Question Market Research is done to

Correct Answer Explore the Opportunities

Your Answer Explore the Opportunities

True/False

Question "Consumer Panel" is a specialized market research technique.

Correct Answer False

Your Answer False

Match The Following

Question Correct Answer Your Answer

"What might this be ?" Inkblot test Inkblot test

Aided Recall Depth Research Depth Research

Doesn’t intend to tell Projective techniques Projective techniques

Ease of construction Likert scale Likert scale

True/False

Question In regression analysis, dependent variables can be expressed as a linear function of

impendent variables.

Correct Answer True

Your Answer True

True/False

Question When company prepares a long range plan it is unpublished internal source of

information.

Correct Answer True

Your Answer True

Select The Blank

Question Association technique is a type of ________.

Correct Answer Projective technique

Your Answer Projective technique

Multiple Choice Single Answer

Question The impact of promotional slogans on the consumers can be studied with

Correct Answer Association technique

Your Answer Association technique

True/False

Question Brand image building is not important in case of industrial product for quality.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question Which publications are used for research on Chemical Industry?

Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro

Chemicals Journal

Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals

Journal

Multiple Choice Single Answer

Question Spreading the sample through the entire population following a regular pattern is known

as :-

Correct Answer Systematic sampling

Your Answer Systematic sampling

Select The Blank

Question In absence of proper________ the market research becomes a data collection exercise.

Correct Answer Problem Definition

Your Answer Analysis

Multiple Choice Multiple Answer

Question Which institutions should be contacted for research on Paint Chemicals?

Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center

, Building Research Institute

Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center ,

Building Research Institute

Multiple Choice Multiple Answer

Question The objectives of marketing research are

Correct Answer To understand the consumer needs and wants , To explore the new markets , To

analyze the competitors

Your Answer To understand the consumer needs and wants , To explore the new markets , To

analyze the competitors

Multiple Choice Single Answer

Question Ultra violet ink is used to disguise customer coding. This activity is :-

Correct Answer A disapproved method

Your Answer A disapproved method

Select The Blank

Question Through cluster analysis objects/cases are classified into relatively________ group

called cluster.

Correct Answer Homogeneous

Your Answer Homogeneous

Match The Following

Question Correct Answer Your Answer

Dangler POP POP

POP Communication medium Communication medium

Opinion Polls Daily basis Daily basis

Corporate Image Study Advertising research Advertising research

Multiple Choice Multiple Answer

Question Ethical issues to be observed while writing a report are :-

Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit

hidden agenda , Complete confidentiality and secrecy of data

Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit

hidden agenda , Complete confidentiality and secrecy of data

Select The Blank

Question Multiple Choice is a ________type of question.

Correct Answer Close ended

Your Answer Close ended

Multiple Choice Single Answer

Question The conjoint analysis helps to enable company's to :-

Correct Answer Conduct brand swot analysis

Your Answer Conduct brand swot analysis

Multiple Choice Single Answer

Question In the Internet era, qualitative research is possible through :-

Correct Answer Chat sessions

Your Answer Chat sessions

Select The Blank

Question ________is an important communication medium that helps recall advertising.

Correct Answer Point of Purchase(POP)items

Your Answer Point of Purchase(POP)items

True/False

Question In the Funnel approach, specific questions come first and general questions later.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question In resources for marketing research skilled staff plays an important role in :-

Correct Answer Maintaining data , Dealing with different situation and problems , Timely

completion of research

Your Answer Maintaining data , Dealing with different situation and problems , Timely completion

of research

Select The Blank

Question Convenience Sampling is used for ________.

Correct Answer Exploratory research

Your Answer Exploratory research

True/False

Question The person conducting pharma research should be well qualified so that not to waste

Doctors time.

Correct Answer True

Your Answer True

True/False

Question The limitations with regression forecasting is that independent variables must be

forecasted before forecasting the dependent variables.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer

Question Main features of Technical Report are :-

Correct Answer Minute details of planning data collection , Analysis , Interpretation

Your Answer Minute details of planning data collection , Analysis , Interpretation

Multiple Choice Single Answer

Question How people allocate their time and money to certain products and factors is depicted by

Correct Answer Psychographic Variable

Your Answer Psychographic Variable

True/False

Question Question phrasing and structure are eliminated in Semantic differential scale.

Correct Answer True

Your Answer True

True/False

Question The popularity of Likert scale is due to its ease of construction and administration.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer

Question Which are the Export Promotion Councils?

Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem

& Jewellery Export Promotion Council

Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem &

Jewellery Export Promotion Council

True/False

Question The written contract of a research should cover the penalty clause covering deficits

such as delays, inadequate data.

Correct Answer True

Your Answer True

Multiple Choice Single Answer

Question The producers in the sellers' market are also forced to take decisions based on the

market information because

Correct Answer The resources are scarce

Your Answer The resources are scarce

Multiple Choice Single Answer

Question Scale Intervals can be used for

Correct Answer Age

Your Answer Age

Select The Blank

Question Bibliography contains ________.

Correct Answer Information of references and secondary data

Your Answer Information of references and secondary data

Multiple Choice Multiple Answer

Question Online survey methods include :-

Correct Answer Email survey , HTML survey , Downloadable interactive surveys

Your Answer Email survey , HTML survey , Downloadable interactive surveys

Multiple Choice Single Answer

Question Data of market research cannot be maintained :-

Correct Answer Without experienced and educated research staff

Your Answer Without experienced and educated research staff

Multiple Choice Multiple Answer

Question Pretesting of Questionnaire includes testing of :-

Correct Answer Question content , Time taken to answer questions , Categorisation

Your Answer Question content , Time taken to answer questions , Categorisation

Multiple Choice Multiple Answer

Question Identification of Target Population is facilitated by :-

Correct Answer Well defined research objectives , Alternative, reasonable/target population

definitions , Specifications for exclusion in target population

Your Answer Well defined research objectives , Alternative, reasonable/target population

definitions , Specifications for exclusion in target population

Select The Blank

Question ________are used for National Panel Studies.

Correct Answer Quota controls

Your Answer Quota controls

Select The Blank

Question Finding out the number of vehicles at a given junction is a ________ method.

Correct Answer Direct Observation

Your Answer Direct Observation